On September 24, 2024, numerous B2B sales professionals and innovation enthusiasts came to the Hej Love Cologneto find out about the opportunities of artificial intelligence (AI) in sales at the event. Even during the “Come in and find out” starting at 5:30pm, the anticipation of the exciting program was palpable. The relaxed atmosphere offered participants initial opportunities to exchange ideas and make valuable contacts.

The right actions at the right time

The content highlights began with a presentation by ACTO founder Pascal Salmen entitled “Make better sales decisions faster”. In terms of content, the dynamic presentation addressed the modern challenge of many medium-sized companies to efficiently analyze collected data and prioritize the findings gained. This once again revealed the competitive potential of AI solutions such as acto.

Using practical examples, it was illustrated how companies can use existing customer data more intelligently to sustainably increase sales with greater efficiency and effectiveness: B2B sales must move away from reactive processes and work proactively with customers. In addition to an assessment of the current situation, Pascal provided a glimpse into the future of acto with revolutionary solutions — not only in sales, but across all core value processes.

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Keynote full of practical relevance

A short break was followed by the second highlight of the evening: The keynote from Sascha Niederhagen. Under the title “How we sell is why we win” He explained how the way companies sell today determines tomorrow's success. In addition to rational levers, such as data management, soft factors” such as the customer's “buying experience” also came into play. Sascha's keynote, which is based on his specialist article of the same name, was not only inspiring, but also showed those present concrete ways in which they can make their sales methods future-proof.

It was made clear that sales management in B2B is not being revolutionized with short-term “hau-jerk actions,” but that real change must take place sustainably. The cross-divisional change process does not work overnight, but it forms the basis for overcoming current and future challenges. Acto's solutions could also be of decisive importance here.

Networking and valuable exchange

After the presentations, the participants took advantage of the relaxed atmosphere of the get-together to deepen their impressions of the evening with delicious snacks and drinks. The networking was characterized by exciting discussions and a relaxed atmosphere. Those present agreed: This must not and will not be the last event!

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Outlook

If you missed the event, don't miss out on the next opportunity. The series of events on AI in B2B sales will on 19.11. in Munich continued. Be there when it says again: “Tomorrow's sales start today.” Get access to exclusive insights, learn from the best in the industry and connect with a community that is actively driving change in sales.

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