In the fast-paced B2B world, customer churn can happen like an uninvited guest — and it costs you cash. In fact, companies lose up to 20% of their revenue each year due to lost customers. This alarming figure shows how important it is to take customer loyalty seriously and to counteract this through wise decisions. Discover how you can proactively retain your customers and ensure your growth!

The challenges of customer churn

B2B companies, particularly in the areas wholesale, component manufacturing and logistics, face particular challenges. These industries are characterized by extensive product ranges and a broad customer base, which makes decision-making difficult. Traditionally, sales decisions were based on Excel spreadsheets and simple visualizations, but these are no longer enough to handle the complexity of the data.

A key problem is that sales teams are often overwhelmed when it comes to: the right conclusions to draw from existing data. This often involves gut feeling or familiar approaches, which leads to sub-optimal results. This can lead to a vicious circle: lower productivity and ultimately lower sales.

Why Decision Intelligence Is the Game Changer

That's where decision intelligence comes in. This new discipline combines machine learning and statistical methods to analyze data from various sources and turn it into actionable insights. With Acto We have developed a platform that does just that. Our solution integrates all relevant data sources, from ERP to CRM systems, and provides sales teams with precise, actionable recommendations.

Instead of working their way through thousands of data points, our users receive 5 to 10 critical insights every morning, which have been identified by our AI as particularly promising. These “winners” in sales are calculated with maximum precision, which increases productivity and significantly improves sales flows.

Practical examples: Preventing customer migration with acto

A typical scenario in many B2B companies looks like this: A customer orders less and less, complaints are piling up, and sales response times are increasing. Without the right tools, this creeping migration often goes undetected until it is too late. This is where Acto comes in. Our platform analyses historical data, recognizes patterns and provides early warning signals when customers are at risk of emigration.

For example, by analyzing complaints, order frequencies and other factors, we can immediately identify when a customer is about to change providers. With this information, sales teams can intervene in good time, take targeted measures and thus strengthen customer loyalty.

Conclusion: Smart decisions ensure growth

The future of B2B sales lies in the ability to make data-based, intelligent decisions. Customer churn can only be effectively combated if companies are able to draw the right conclusions from their data and use them proactively. acto offers exactly the tools you need to do so. Our decision intelligence platform ensures that you make the best decisions at all times — for more sales, higher productivity and satisfied customers.