We are pleased to introduce you to acto — the new name of our brand, our company and our innovative platform. In recent months, we have worked intensively to create an identity that perfectly reflects our product and its goal. Our mission is to turn data into excellent sales decisions and empower sales organizations to reach their full potential.

More than just insights

While we've focused on getting valuable insights out of the data chaos in sales organizations, the last 12 months have taught us that we're up to something bigger — sales organizations aren't just successful because they're untangling the data chaos.

With this knowledge, we've discovered that what we're doing is more about making data actionable, prioritizing measures based on their potential, enabling collaboration based on those measures, and finally tracking the performance of those measures — we deliver measures to operate excellently.

When looking at the INSIGHTSON brand in connection with our product, company, and vision, there was a discrepancy. We wanted the brand to reflect our shared guideline and vision:

Empower B2B sales managers to maximize productivity and achieve significant business results
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We would like to present: acto

Today we're introducing you to acto, the name of our brand, our company and our new platform. We wanted to create an identity that was perfect for our product and its purpose. Our mission is to automatically turn data into sales excellence.

“Act” Is derived from “Actions to Operate” off. It's short, elegant, and easy to spell and pronounce. It is a noun that stands for the authorization that our users receive when they use our platform.

At our company, we believe that “Actos” are the keys to success for sales organizations. By consistently focusing on high-quality activities that benefit their customers, sales teams can reach their infinite potential.

Our logo and the 'rockets'

The two rockets in the ACTO logo symbolize the idea of taking action and moving forward, which is essentially what ACTO stands for.

‍The future is colorful and exciting

After refreshing our name, logo, color scheme, and identity, and launching a brand new platform, we feel we've truly found our own identity. With the team of Small Tribe worked together to define Acto as a brand. Together, we developed our new visual identity and website to best reflect the future of our platform.

While InsightSon has served us well, we're excited to move into the future with acto. We can't wait to see you in action with us.

TL; DR

InsightSON is evolving into acto — a new brand identity and a new platform.

Greetings, the acto ❤️ team

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