In the world of B2B sales, access to accurate and up-to-date information is critical to success. But searching through large amounts of data from ERP and CRM systems, for example, can be time-consuming and complex. This is where the innovative “Chat With Your Data” technology comes into play. But what functions are hidden behind this term and how can they support in sales?

What is Conversational AI?

Conversational AI combines natural language processing (NLP) and machine learning (ML) to enable human-like interactions with data. This means that you can talk or chat with your data directly, much like you would with a colleague. This technology provides you with quick and efficient answers to complex questions and does not require any technical knowledge.

How does Chat With Your Data work?

“Chat With Your Data” uses advanced algorithms to understand natural language queries and search relevant data in real time. Here is a typical process:

1. Ask a question: You ask a question in natural language, such as “How were the sales in the last quarter?” or “Which customer has the highest risk of migration?”
2. Understanding the request: Conversational AI analyses the question and identifies the key elements and the underlying intent.
3. Browse data: The technology searches the appropriate data sources, such as ERP or CRM systems, to find the information you need.
4. Provide an answer: The AI generates a clear and precise answer that answers your question directly and presents it to you in an easy-to-understand format.

Benefits of Chat With Your Data

Being able to access your own data via a chat function is more than just a nice gimmick. It directly contributes to improving your team's performance.

Saving time and efficiency

By being able to chat directly with your data, time-consuming searches and analyses are no longer necessary. This allows you to quickly access important information and make well-founded decisions.

accessibility

Conversational AI makes complex data analytics accessible to everyone in the company, regardless of technical expertise. This promotes a data-driven culture and ensures that all team members can make well-founded decisions.

Personalized insights

The technology can provide personalized insights based on the user's specific needs and questions. This enables tailored answers and recommendations that are precisely tailored to your business requirements.

Proactive analysis

Another advantage is the ability of Conversational AI to proactive analytics to carry out. It can identify patterns and trends in the data and alert you to potential problems or opportunities before they become apparent.

Use cases for “Chat With Your Data” in B2B sales

The larger the amount of data available, the more likely it is to see the added value of Chat With Your Data. Especially in B2B sales with a large number of customers, products and transactions, there are therefore some exciting use cases.

Sales forecasts and sales growth

Sales forecasts are crucial for strategy development. AI can analyze historical sales data and current market trends to make accurate sales forecasts. This helps you use your resources more efficiently and develop strategies that increase sales. In addition, AI can identify potential sales opportunities that would otherwise be overlooked — the more data available, the more complex and difficult manual evaluation becomes.

Reactivating lost customers

Winning back lost customers is often more cost-effective than acquiring new customers. AI can help identify lost customers who may be ready to return. By analyzing historical buying patterns and customer feedback, the AI can suggest personalized offers or targeted marketing campaigns to win back those customers. This is a great way to generate additional revenue and restore lost relationships.

Customer Retention and Churn Management

Ideally, existing customers would of course not even migrate. This can be prevented by taking good care of existing customers — one of the most important and at the same time most challenging tasks in sales. With precise data analysis, AI can identify early signs of migration and suggest appropriate measures to strengthen customer loyalty.

This can be done through personalized offers, proactive support, or special loyalty programs. In this way, you can effectively reduce the rate of customer churn and secure recurring sales.

Automate routine tasks

Sales teams often spend a lot of time on administrative tasks that add little value. AI can automate these routine tasks, such as collecting and updating customer data, sending emails, or scheduling appointments. This gives you more time to focus on strategic tasks and direct customer contact.

Why Acto?

At acto, we offer AI-based analysis of customer data from ERP & CRM systems and external sources, which was developed specifically for B2B sales teams. Our Chat With Your Data feature allows you to interact directly with your data and gain valuable insights that move your sales team forward.

Would you like to learn more about how Chat With Your Data can revolutionize your sales strategy? Contact us at acto and find out how our solutions can help you exploit the full potential of your data.